Competition should never be seen as a challenge; it should be perceived as more opportunities to flesh out your business more and more. In doing so, your branding game must be top-notch. We all have read about conventional and repetitive branding ideas such as the logo, the color selection, and even slogans. However, in this read, we will go over 4 of the freshest branding ideas that can improve your business for the new world after the pandemic.
Rebuilding the online portals
COVID-19 pandemic showed how destructive it is to put all of your eggs in one basket: the basket of a physical business. When the world closed down, people had to rely on online transactions. That’s the reason why most of the underrate mobile had sudden popularity. Having a mere online presence isn’t enough; it must be functional. Thus, improving your website and all the social media platforms enabling online shopping with a new look is always an amazing branding opportunity.
Customizing your packaging
All the globally recognized brands have several factors in common; customized packaging is one of those factors. In fact, these companies do not miss opportunities like these not only because of the cost-effectiveness; but also, because they can give an extra value for the customer. One shouldn’t confuse customized packaging with options where there are only a few colors to choose from. In reality, there are Australian-based companies where you can get your own custom mailer boxes, shipper boxes, and even package boxes with your design. How does that happen?
For example, most of us aren’t exactly good at designing. While we can always hire a high-end designer for the job, it’s an extra cost. What if there was an extension of the website of your customized packaging supplier where you can build the design from the scratch with the help of thousands of patterns and colors? In such a background, you won’t ever need the primary need of a designer at all. On the flip side, the standard sizes just might not be enough. Thus, dimensional customization helps you have to package your products in the perfect shape. Since all these services are quite affordable, you shouldn’t miss opportunities like this at all.
There always are tactical ways to make your brand stand out although all lines of products and services are filled with competitors. Even if merging with a competitor might be farfetched, you can always reach out to complementary brands. For example, if you produce a beverage, a bottle manufacturer could be of use. In addition, you can even increase the impact on the market by customizing packaging and even the extensions of your website redesigning everything related to the merged brand.
Branding key personalities
The impact of Elon Musk in all of his creations has been increased further by presenting himself as a brand. Because at the end of the day, the bottom-line here is not just to break the conventional branding tactics but to go several extra miles.